The gloves are off. It has been suggested that our environment is over-saturated with use of Helvetica. Some have even suggested that Helvetica is a complete design cop-out. Others would say that Helvetica and associated signage are beautiful works of art that requires hours at the computer, slaving over letter spacing. This project suggest that perhaps Helvetica posters are so extremely formulaic that perhaps a monkey (or a computer) could do it? This is an experiment in design discourse.
The jury is still out.
Oh dear. This is definitely brilliant, but dammit, Helvetica is not a design cop-out!
ANYONE CAN SWISS
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